There are moments in an entrepreneur’s journey that don’t just validate the work, they ignite it. Seeing my name in The New York Times was one of those moments. Not because it was a dream come true, but because it signaled something bigger. It con...

You already know that social media is not optional anymore, it’s a direct pipeline to your audience, your story, and, ultimately, your conversions. But showing up randomly and hoping people follow you? That’s not a strategy.

Over the years building ...

Luxury, innovation, and inspiration – these words perfectly capture the essence of the recent Engage! Summits event, a prestigious gathering of the finest minds in the luxury wedding and event planning industry. This year, Shafonne Myers, founder of ...

In the latest episode of the Nashville Bride Guide podcast, The Wedding Reporter, Shafonne Myers, founder of Pretty Pear Bride, dives deep into the crucial topic of plus size inclusivity in the wedding industry. This enlightening conversation sheds l...

Super excited to share a podcast interview I did with my PR mentor Jen Berson of Jeneration PR and Profitable PR Pros. Check out the details and link to listen below.

In this week’s new episode of The Pitching Powerhouse Podcast, I’m highlighting...

When you think it all started with creating a wedding blog for plus size brides because I didn't see anyone who looked like me when I got married, so I created a place to see them.

And I fast forward to having said wedding blog featured in Business In...

How do you set the right price for your product or service? If you’re thinking in terms of the product’s materials and manufacturing costs, you’re going about it all wrong. The right way is to match the price to its value, and then focus your marketi...

What is the right price for your product? The “right price” is whatever your target market is willing to pay once they know the unique value your product offers. Pricing is one of the most important decisions in the product development process, and i...

When companies set their pricing back in the day, the traditional method was to use cost-plus pricing. This approach takes all the costs associated with developing and delivering the product, and then adds the desired margin to set the price.

But in...

How do you price your products? This is one of the most important decisions you have to make when bringing a new product to market. How you set your prices plays a major role in how much you sell. It also gives you a way to set your offerings apart f...

One of the biggest challenges for any business is setting prices for its offers. It’s also one of the most important obstacles to tackle, as it directly affects the bottom line. Here are some things to consider to make sure you get your pricing right...

Social media is a great tool for finding new clients. Potential clients are there, looking for the products and services you offer, so it’s the perfect place to connect. But it’s not just a matter of creating a profile and having new clients flock to...